












|
Damn it, Bathsheba Sculpture should be bigger. I hate advertising and business development, and I need to stop half-assing
them and focus on making things that a lot of people want to buy.
Are you the Robert Khoo of this business? Maybe you know someone who should be? Talk to me.
Bathsheba.com sells metal art and science glass, and CrystalProtein sells protein glass.
They make a living for me and pay two part-time helpers. That's with
me doing all the marketing – copy, graphics, web, scripting, photography, layout, print ads –
while hating every minute, and mostly sandbagging or skipping out on it. Strategic thinking,
implementing new projects? It is to laugh. These sites have gone this far on their own, without anyone
here who knows anything about growing a business, or wants to make an effort at it. What's more, the tech
behind them is exploding as you read this.
The pay is $0 plus a percentage of growth that starts two months after you do. Or hey, make an offer.
The budget is your time and anything you can talk me into putting money into. Helpful hint: Your
first job is to generate a bump off existing products, using only your gigantic brain and my tiny savings.
I'll plow it back and there's your seed money.
I'll tell you everything I know, including the dirty little numbers. I sign checks, I give feedback,
Once you start bringing in money, I trust you and love you and give you most of it. But my job is that I make the product. I'm not
your manager, I'm not your assistant.
You are:
A geek
Customers here are math/tech/science people and fans, either you are one or you get that.
Interview question: You're at a dinner party. A molecular biologist is seated to your left, a planetologist
to the right, across the table an instrumentation machinist. You're getting a boner from sheer joy.
What do you say first to whom?
Marinated in the web
You already knew who Khoo is. You've checked your XKCD geohash. Interview question: Buying Google
Adwords for bathsheba.com doesn't make sense. True or false, and why?
Perfect
Be a ninja at what you do, outsource the rest, know when to switch. You'll have to do the first
stage without much budget, so you'll need some hands-on marketing skills. Helpful hint: If I have
to pick up after you – proofing grammar, returning calls from ad reps, any kind of
damage control – you fail.
Between gigs
This doesn't combine with a full-time job. It can fit into a freelance schedule, but done properly it will take up a goodly chunk
of your week. I'd like it to be full-time – bathsheba.com should be that size – but it will be what the right person makes of it. 
Interested
You've already been over most of this site, mayhap sniggering at the more amateurish parts. (Hey,
you try building a product line this far while working full-time as a sculptor. OK, now try it with three of them.) You
can see how it
should be improved, maybe how to drive traffic from some new markets, maybe some obvious new products. Interview question: Show me them.
Extra credit for low-cost implementations. (Relax, you're not giving away the store, I don't even have time
to work on my ideas.)
You probably have business or marketing credentials, and/or experience in web retailing. You don't need specific experience in
art marketing. It doesn't matter where you live. We'll need to do an NDA before discussing many further details.
Should we talk? Talk to me.
Thanks!
|